Maurice remembers the more easy to wear styles with simple looking cuts, the crafting of which provides a solid base to natural movement. Length is co-ordinated with the face to highlight the features – the eyes, the smile, the cheeks. The precision of the cut makes those interminable drying and styling sessions completely unnecessary.

Maurice insists on incorporating the concept of convenience in all his ideas. "It is essential to respect the individual hair type to release people from the slavery of having to style their hair. It’s how to create indestructible styles. Break your combs in pieces, throw away your brushes, it’s time to style with the hands".